It keeps the six principles of fashion in mind

We built on six principles of fashion to access how each principle corresponds to luxury fashion’s sustainability opportunities and challenges.

When thinking about the sustainability challenges and opportunities of luxury fashion, we should not forget that the primary role of luxury fashion and fashion in general is to bring beauty and creativity to the world through a process of constant change. In this sense, in fashion there is no stability in beauty. Compromising this aesthetic aspect of fashion in the name of an environmental agenda would mean the dead of fashion and the end of this major cultural and economic endeavour – after all, fashion is an economic activity that stands at the crossroads of art and commerce and exerts an immense influence over the world (Godart, 2012).

We built on Godart’s six principles of fashion to access how each principle corresponds to luxury fashion’s sustainability opportunities and challenges. These principles are, in order of historical appearance: affirmation; convergence; autonomy; personalisation; symbolisation; and imperialisation. Based on this assessment, we then offer principle based action points for fashion brands and their stakeholders, or any group or individual who can effect of is affected by the achievements of the organization’s objectives (Freeman, 1984). Within the literature on stakeholder theory, there have been studies on how to identify the types of opportunities and threats posed by major of stakeholder engagement is arguably effective in transforming the ways in which firms approach their ethical issues in business, and in enhancing public perceptions of these firms (Smith et al, 2011). Building on these studies, this paper examines how the fashion industry’s key stakeholders and in particular fashion producers (fashion brands and individual designers) and consumers, can jointly push for eco sustainable fashion without negating the core principles of the field.